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Hi, I'm Laura.

Coach, busy mum and firm believer in a cinnamon roll on a Saturday. I built ALINE because I spent years getting this wrong, and I don't want you to do the same.

Laura, founder of ALINE

How I got here

The short version of a long journey, and why I coach the way I do.

  1. Chasing skinny

    I started working out at 16, doing as much cardio as I could and trying to stay under 1200 calories. Chocolate and pizza felt evil. I was skinny, and the unhappiest I'd ever been.

  2. Lifting, but guessing

    Bikini competitors inspired me to start lifting weights. But I didn't know what I was doing and wasn't eating enough to fuel it, so I built very little muscle.

  3. The bulk and the binge

    My first bulk put me in too big a surplus. After years of restriction, I couldn't control myself around the foods I loved, and I got stuck in a binge and restrict cycle. Eating chocolate every day in a moderate deficit is what finally broke it. That's why I preach moderation over perfection.

  4. 27kg, and my best results yet

    I gained 27kg in pregnancy and lost it all training one to three times a week instead of five or six. Resting more and stressing less made the difference. It's why I manage recovery and total stress for every client.

Laura at home

What I believe

  • Getting in shape should never cost you your health or your relationship with food.
  • There's no one size fits all. Every plan is personal.
  • We train for aesthetics, but never at the expense of longevity and health.
  • The why matters as much as the what, so mindset, stress and lifestyle are part of coaching.
  • Less is more. Effective sessions and well managed recovery beat endless hours in the gym.
  • Evidence first. No fads, no trends and no supplement hype.

What we're against

Because knowing what not to do is half the battle.

  • Fad diets and over-restriction.
  • Excessive cardio.
  • Packing on unnecessary fat in the name of a bulk.
  • Relying on protein bars and processed food to hit your macros.
  • Supplements without solid evidence behind them.
Outside the gym, if I’m not in mum mode you’ll find me buried in a fantasy book or eating a cinnamon bun with an oat milk latteLaura

Let's do this properly.

Send me a message on WhatsApp and we'll see if we're the right fit.

Chat to Laura